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My friends/Schoolmates do know at least one song (Come back to me) from Utada and that's about it. Wherein some of them know at least 2 songs from Ayu. The difference is Utada have an english album while Ayu doesn't but she's still relatively unknown in my case.
Personally I think it's because Utada's not really interesting and Ayu is quite interesting.
I forced my friend to listen to evolution she was like "this song is interesting and weird" she ended up listening to every track in I am... but that said she didn't become an Ayu fan.
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