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I get what you mean emiko... Yet, Gaga is part of that "gigantic promotional machine" as well, and if Grammys awarded real talent, the Record, Song & Album of the Year awards should go not to Taylor, nor Beyonce or Gaga, but to opera or broadway singers, or others who can reach amazing voice notes, studied music for years, etc
And, if music alone considered, I personally believe Swift and LG are at the same level, since Gaga's music videos, lavish shows, choreographies and unique fashion should not be taken into consideration at the time of that kind of awards.
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