Not the real All Blacks but actors, this advertisement hasn't gone down too well here... according to that article, although in reality I can't see it bothering too many people.
"We would have been happy to work with them, but it sounds like crap."
"the New Zealand Rugby Union last night was unaware of the advertisement and expressed concern it might be inappropriately using the All Black brand."
http://www.nzherald.co.nz/nz/news/ar...ectid=10626033