I don't think it's been a downward trend at all... to be honest I've liked/disliked all her album covers equally since.... probably MY STORY, I'd say. NEXT LEVEL was more interesting than usual, it was a very pleasant surprise. This one shows slightly more creativity in graphics and text placement, so it's a pleasant surprise too. But it's still not anywhere near the level of "Duty" through "A BALLADS."
And I agree that I'm happy as long as she's true to herself, but I don't think she IS being true to herself. I think the amount of control she gives to other people on her staff has become too high, I think she needs to be more hands-on with approving some of her team's creative work, even if she's not so hands-on with actually creating it. I somehow doubt Ayu and the graphics people had a meeting to figure out how these covers were gonna look, you know?
|