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Oh, just to add on, I think the general theme of the PVs this time round are really non-Ayu centric (i.e. they just feature RANDOM people)
Sunrise, Sunset (TA members .... i.e. RANDOM)
You were ... (even more RANDOM people but they're in nice weirdsy clothes)
Microphone (RANDOM people in haute-couture)
Sexy Little Things (RANDOM people in british fashion)
Lady Dynamite (RANDOM weird people in a club)
Seriously, can't they produce more PVs like Don't Look Back? Even BALLAD was 'meh' because Ayu basically shared equal screentime with Shu-ya. Please, it's "Ayumi Hamasaki", NOT "Ayumi Hamasaki with DANCERS" or "Ayumi Hamasaki with RANDOM people".
My biggest complaint about the album.
Don't Look Back is pure WIN though. Both the song and PV! The other released album songs are good too (Microphone, Sexy Little Things, Lady Dynamite) but their PVs albeit need some polishing up.
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