Well I am one of those non-Asian listeners you are referring to
.
As for why I like Asian music...well I don't know it's just fun to listen to something different. I started to lose interest in western music there for a time (although it's picking up a little now
). At the time, which was about four years ago, I was really into anime and I began to get into Japanese music through that. From there, I ventured a little more past the anime theme music, and found some really great music. For a while, j-music was the only thing I listened to, but I gradually started to renew my appreciation for western music. But as I said, I think I just wanted to here something different and new...I was already exploring Japanese culture...so it kind of went from there lol.