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I almost don't even know if I would consider Ayu as reinventing herself. Sure, her albums usually have a different theme to them, but I wouldn't exactly consider any of them an overall reinvention.
I'm not a huge Madonna fan by any means- but she truly is the living definition of reinvention (or atleast was in the 80s and 90s).
Kylie went from being the girl next door, to indy artist, to gay icon. Never a huge reinvention- she she has been able to change over the years to stay relevent.
With Britney, Koda, Namie- I would say they have had a very fluid change in image/music over the years. Never a reinvention.
Christina would be in the same group as Ayumi IMO- she has changed it up with each album, but its never been a reinvention exactly.
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