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Now, you can smell like Britney Spears!
London | March 14, 2004 5:37:21 PM IST

Always wanted to look like Britney Spears. Well, now at least you can smell like her.
According to a report in E-online, the platinum pop princess has signed a licensing deal with Elizabeth Arden to develop her own line of scent and makeup products.

"I love perfume and cosmetics," Spears said in a press release, "and I am so excited to develop my own line with Elizabeth Arden."

The first product due on the market is an eau de Brit, scheduled to land on shelves this fall.

Spears is reportedly going to be involved at every level of the line's development, in order to ensure that the products ooze her personality. (ANI)

Britney gets smelly
By Natacha Butler
March 16, 2004


POP princess Britney Spears is getting smelly but fans need not hold their noses - the sexy singer will be giving off all the right odours with the launch of her very own perfume.

Fans will be able to wear a little Britney Spears magic.

The 22-year-old star has signed a deal with cosmetics giant Elizabeth Arden to develop and market her own range of beauty products including make-up and skincare products.

"I love perfume and cosmetics and am so excited to develop my own line with Elizabeth Arden," Britney said in a press release.

Britney, who has often been criticised for her wacky fashion sense and heavy make-up, seems an unusual choice for the traditionally classic company.

Elizabeth Arden, Inc. Announces Exclusive Beauty Licensing Agreement With Britney Spears

Friday March 12, 10:00 am ET
Agreement Covers Fragrance, Color Cosmetics and Skincare; First Fragrance Due in Department Stores in Fall 2004


NEW YORK, March 12 /PRNewswire/ -- Elizabeth Arden Inc. announced today that it has signed an exclusive global licensing agreement with Britney Spears, the internationally acclaimed music star, to develop and market her own line of fragrance, skincare, and color cosmetics products.

The licensing agreement includes the development, marketing, and distribution of fragrance, skincare, and color cosmetics with Britney Spears' exclusive endorsement. The first product to be introduced will be a fragrance, to debut in prestige department stores in Fall 2004. Britney is personally involved in all aspects of product development, in order to bring her own style and personality to the fragrance, packaging and marketing. "I love perfume and cosmetics," said Britney, "and am so excited to develop my own line with Elizabeth Arden."

"We are delighted to be working with Britney Spears," said Paul West, president of Elizabeth Arden. "She is a talented, fashionable woman who appeals to a young and international consumer base. Together with our Department Store trade partners, we will introduce a glamorous fragrance concept to the U.S. market in the fall, and we look forward to the launch of the new brand."