Quote:
Originally Posted by Misa-chan
I don't know. I tried out Rimmel products because ayu's the spokesperson. And since then I've moved on from mascara and eyeliner to foundation and lipgloss too, so yeah, promotion by celebs really do push lines. Then again, Rimmel puts out some of the best makeup I've ever used, so the product itself needs to live up to the name and fame of the artist promoting it.  |
I completely agree with you. The product definetely does needs to live up to the name and fame of the celebrity promoting it in order for people to continue buying it after their initial purchase. The celebrity is used to draw people to the product and that's why companies use them. Because why would a company pay a celebrity so much money when they can just use a non famous person and pay them a lot less? It's because they believe the celebrity can push the line more. I've recently been looking into buying a Casio Baby G watch because Anna Tsuchiya's the face of the line but I don't even wear watches! And if they were using someone else who I didn't know, I probably wouldn't give those watches a first or second glance.