I thought the PV was really elegant. I don't know the technicalities of filming, but I liked the editing, the choice of profiles, the lighting, etc. It was visually very smooth. I think, had the Mirrorcle World concept been given to this director, it would have turned out very beautiful. (I stand by the idea that He-Who-Must-Not-Be-Named is a decent artistic director.)
The ink/goo was really interesting. Somehow it reminded me of this scene from a C-drama I watched a long time ago, where they said that once you make a mark on white paper with ink, it can never be reversed.
I kind of felt like Ayu, all dolled up with the spotlight on her and dressed in white, was the moon, and this goo stuff, like pain, "eclipsed" her, so to speak. But no matter how much she'll try to clean up the ink later on, it's not going away completely. It leaves a mark that can't be completely removed. Well-done on the director's part.
It's not the most innovative PV ever, but it's pleasant to watch and leaves a little room for interpretation. That's good enough for me. -shrug-
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