To fully explain or construe when Ayu's career went 'downhill' depends on a person's subjective definition of the term. I for one feel the word 'downhill' in this context refers to when her sales plummeted. But I guess I'll comply to this thread.
In regard to her music career, I find that her albums are either hits or misses. For example, I simply adore 'Rainbow' but I feel that 'My Story' is the worst album she's ever released. Adding to that, I think that 'Miss-understood was one of her best albums, but then again I utterly detest 'Secret' but I love 'Guilty' to death. 'Next Level' was interesting while 'R'n'RC' was too monotonous.
What I'm trying to illustrate is, I find there is no sufficient overall cohesion in her works. So I can't really say whether or not her career has truly reached an inferior level.
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