I agree a lot with what andrenekoi and ayumisrael and blugie said more or less.
And yes I think this applies to flavor of life. Like of all the singles. Really? Seriously? Lol.
I think hikkis marketing ia fine but I think its good she's not always in the publics face. And has never released as many albums as say ayu. Like u can say she has as many "successful" japanese albums as ayu does. It just took her until 2008 to get there
But also as someone mentioned its definitely not pure talent (although she's talented. the album was simple, generic and no example of it sadly). Just look at the music scene in japan, america, etc and many popular artists are usually not really the most talented
But talent often finds its way out. Although its good I found hikkis later music or I wouldve ignored her like I eventually do most of jpop. I'm too picky and it took a lot for me to find some greatly talented artists XD
But even if I don't love this album I'm happy it got hikki so popular so that she could go on to blossom with Deep River and grow with Ultra Blue and sort of settle with more simplicity with HS. Distance and exodus somewhere in between. TITO just a little mar.
So no harm done at all