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I think the question of "is Rimmel a good brand?" is very hard to answer. They are a drugstore brand, meaning that they are made usually with lower quality ingredients to make it a little less costly for the average buyer. I find with drugstore brands, you really have hit and misses. Like, the foundations are usually never as pigmented or cover as well as the department store brands, but for someone with very little skin imperfections, the drug store brands will do fine. My personal opinion on Rimmel, after using many of their products (they always draw me in with the flashy packaging) is that they are decent, just like most other drugstore brands.
More on topic, have they actually announced that Ayu will appear in all of the Rimmel ads around Asia?
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