I've been realising this a lot lately, that Ayu's PVs seem to be lacking that something special. They seem like they've been rushed and not much effort has been put in, in my opinion.
Just little things such as having a noticeable storyline, and several different scenes and outfit changes, she doesn't seem to do that anymore. It upsets me to say that her PVs often bore me these days, where as they used to excite and captivate me.
It seems to have been in the last 2-3 years this has been occuring in my opinion.
Take PVs such as ourselves, my names WOMEN, STEP you, Mirrorcle World - they've all had a lot of effort and time and money put into every little aspect of the video.
Now we get PVs like:
Microphone - Ayu wasn't even in half of it and all she did was rock out
Sunrise and Sunset (omfg!),
MOON - biggest yawn ever
Lady Dynamite - although one of the better PVs, it still lacked a lot and could have had so much more going on such as more scenes and outfits (don't) Leave me alone - I love the song but there needed to be more scenes, it's so cheap and there isn't much happening
There are many more but that's just an idea.
Whats everyone elses opinions?