Tbh I think her PVs are still the best compared to most PVs of other japanese pop singers.
They're boring/awful/whattheheck.. sometimes but they're few luckily. Most of her PVs are pretty good and well made.
Friends of mine who knows and likes japanese music but not fans of Ayu, find her PVs really interesting.
Even a friend of mine who dislike her except for JEWEL and Sunrise (she's a huge kpop fan) finds her PVs good
