Quote:
Originally Posted by Andrenekoi
It took them 4 years cuz they need a lot more than just marketing and a big budget to turn a pop singer into the new face of pop to a generation :B They tried really hard with Ai Otsuka anyway (and she never showed much interest on the role xD)
We can't really know how much of what happens is made by Ayu and her staff, Max Matsura inside Avex or the entire Avex...
Over the years she also got her number of songs reduced on A-nation (and they gave her more songs again after that) for example... Of course they are not going to shot her on the head just to get rid of them... and considering I am... it's her album with the biggest impact on Japan, considering that even if Duty it's her best selling, I am... has the most singles and it's her album with the biggest amount of her signature songs... ironically, when they tryied to end her peak, they caused it instead xD
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Exactly, and since then I think that they developed a certain attitude like, there is their ayu, and their other most successful artist of the period.
Something like ayu+ai ayu+kumi, ayu+EXILE (excluding namie since her management is Vision Factory). It's like they will always ride on the ayu "horse" while they will also invest in someone else or try to bring someone fresh and new.
kumi for example joined to that since 2005.