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The fact that Arashi is a band and Ayu is an individual artist, why the argument? Arashi will sell high because of the simple fact it's band of five attractive young men who sing together. Girls are buying into it, and they're even popular with boys. A Japanese foreign exchange student I became friends with in high school two years ago used to tell me all the time about how his fashion is inspired by Arashi.
Like maikaru said, it's more likely that people will relate to Arashi more because of their different personalities. Ayu is just one person, and just like it is in real life, you like them or not.
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