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Utada has always had really smart promotion. She always seems to get the massive tie-ins for her songs etc.
I don't think Ayu has really cared about that kind of thing in YEARS. It doesn't seem to bother her that all of Japan doesn't worship her lol
And hey, if I were in her position I'd rather have fans that genuinely liked and respected the music I make (and myself as a person), than have a lot of off-and-on fans.
Ayu seems way happier recently than she ever was when she was at her peak.
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We're All Mad Here.
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