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To be honest, I've only just recently in the past year totally gotten in K-pop after being resistent for so long. (mostly because I always feel like I have to 'catch up' and get lost, ha)
like emiko said, if it's not the kind of stuff you like, then yeah, you're probably more keen to think it's overrated. And oh yeah, a lot of "k-pop fans" are just ridiculous. But I could say the same about j-pop fans. I think what turns a lot of people off (and on) is that it's so influenced by Western pop music as opposed to J-pop. Most of us probably got into J-pop because it was so "different" than what we were used to hearing.
Also, I agree that a lot of the cookie-cuttering does get annoying in k-pop groups, but in those groups there are a LOT of talented men and women, guys and gals. It does get kind of annoying when people just write them all off as singing and dancing dolls. Some of them train for yeeaaaars just to get a debut in a group. I've gotta admire that stamina.
I also think that a lot of people are feeling saturated because "groups" are in as opposed to just solo artists, so we're constantly being inundated with a whole bunch of faces and images. I've always found that intimidating, anyway.
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