It never said phone strap or anything, right?
If anything, it was lost in translation and people just anticipated the wrong thing.
As for the packaging, Utada was the only one who said it was amazing. No artist is going to be like "Yeah...the packaging is awful, so don't expect much." And maybe she really does think it's amazing. I mean, she
did make a video of herself washing dishes...
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"Remember, don't let others dictate your music taste. If you like whatever you're listening to, keep listening to it."