Originally Posted by truehappiness
So I was on my bike, listening to do it again, (random, I know.) and something about the camera effects had me thinking about the theme of "focus" and "keeping your eyes glued to Ayu" or something like that. If you notice, the camera effects tend to focus on one object as it moves around, or in Ayu's case, they focus on HER as Ayu, the singer. She wakes up and she's a normal person (Ayumi Hamasaki), but she gets dressed up to become what she normally is when working or in the public eye (Ayu). As someone has said before, the dogs seem to represent "singing" and "dancing" and they're basically pulling her around when she enters the outside world. This is somewhat similar to Microphone's lyrics, where music sort of attracts her towards it with its own gravity, or whatever she said. Pushed by attractive force, pulled by gravity? But anyway, she walks around for the entire PV but to me, it's sort of to show that despite all the chaos and destruction going on, she still has to fulfill her duty and focus on being a singer, on being Ayu. She can't let anything distract her from it even if the world is ending around her, which it was. (what @ War of the Worlds set pieces) The world ending is probably just a really exaggerated metaphor though for anything that might distract her along the way as a celebrity like gossip or a troublesome occurrence during work.
To talk more in depth about the camera focus thing, all of the different angles that switch while Ayu's walking perhaps representing Ayu and all of the different sides of her that end up examined in the public eye. From every side, top to bottom, the camera/the viewers are watching her and she can't get away.
The end is a little bit of a weird one for me... the light could represent all sorts of things, but I guess it I ended up thinking that it represented the "end" of her career path as a singer. She had reached the end of the road and reached the light at the end of the tunnel, basically saying that she is going to be "singing, dancing, and doing it again" until she dies.
Bottom line for me: The PV is about Ayu and her passion for singing (and dancing to a lesser extent). For as long as people are going to watch her, or even beyond then, she will be doing it again and again without taking her eyes off of whatever she sets her mind to do.
I don't really know why, but it seems like some Ayu PVs are just REALLY hard for people to interpret unless things are VERY OBVIOUSLY POINTED OUT FOR YOU. Like this = this and it's meant to be THIS. And it's like spelled out in the video with things clearly labeled a la alterna. I don't think most of Ayu's PVs are like this, but it seems like the more obvious ones like alterna, ourselves, and 1 LOVE tend to get lots more love than the confusing ones. Not that the obvious ones aren't well made because they're some of her BEST PVs and are probably made knowing that people need that sort of obvious message presented very well, but the ones that don't exactly have a clear meaning seem to just get "WTF" reactions from people.
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