Ayumi Hamasaki Sekai - View Single Post - [Utada Hikaru] The 40 something thread, 43 maybe....
Thread: [Utada Hikaru] The 40 something thread, 43 maybe....
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Old 27th December 2010, 07:22 AM
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Not Fade Away Not Fade Away is offline
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Join Date: Jan 2010
Location: USA
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^^hmm I forgot about that fact as well.

I don't think that Utada cares any more/less about her fans than other artists, I just think the way that she goes about marketing herself is a complete change from that of other artists.

For example, she has a free blog that (in her prime/most active stages of her career) she updated with lengthier and probably more frequent postings than other artists whose blogs you had to pay for.

Also, during her major milestones (her anniversary and such) she allowed her fans to download automatic & one other song for free (I can't remember the latter, if anyone wants to help me out), whereas when other artists release new material their paying-fans-only can receive the new material first (and still have to pay for it) or get a ringtone version for free.

I just think as far as her marketing schemes go, she is less concerned with putting a price on everything she does, and more concerned with people just enjoying the material she puts out.

Whatever she's doing, I think it's working. With her allowing these little "freebies" so to speak, people don't mind shelling out a bit of money to pay for things like a new Utada CD or a singles collection.

Just a little oversight into why she does the things she does. I could be completely wrong, but we'll probably never know for sure.