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Maybe it's different in some parts of the world but here almost everybody still got a pair of the old glasses at home...I'm actually editing a video in the old format at the moment. Maybe it's the same in Japan?
But I agree, a massorder of 3D glasses made of hard paper(the standart) with a custom print on them is at less than 1€ a piece if you order 100, it's probably at like 30 cents if you order 100k, they could have easily put a pair into every copy.
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