Both of her cover outfits are army inspired, didn't you notice that?

And don't forget she's wearing the brand "House of Holland". Probably linked to the PVs.
Though I dislike the CD+DVD cover as well. I think she looks really old in her face there.
The postcard box cover looks better, cause her face looks better.
Lollipop isn't R&B, but it's clearly R&B inspired - the beat and the vocals.
So I know where they're coming from.