Quote:
Originally Posted by Tashiro
SM keeps a short budget 'cause they know that even if they make a poor MV (just like Mr. Simple), ELFs are still going to buy whatever has SJ name on it, so it's kind of pointless to spend a lot of money, don't you think?
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Exactly this

. SM is spending their money on SNSD and their newer groups right now since Suju aren't as popular as they were before (their albums still sell because of their dedicated fanbase).
They're obviously playing it safe with the song and MV (It's basically Sorry Sorry 3.0) but I don't have high expectations for them anymore so I'm not disappointed, and we still got hot Suju in suits (SIWOON

) and a catchy song so it's totally fine