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Originally Posted by brener
also considering the lack of promotion...
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I agree. We don't see the adverts everywhere on buildings, CMs, in-store displays, or anything like what we used to see even for a single.
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Originally Posted by Andrenekoi
About "lack of promotion", as thatstacey said, it's not a lack indeed, it's a different way to promote her releases. You can't compare to AKB-family, K-Pop acts, etc, they're fresh, new and reaching the top of their carreers.
Ayu's top was kind of... 10 years ago. Have steady sales and a strong fanbase 7 years after her "it-girl phase" is really great. Overplay your songs putting it everywhere when you're not fresh sometimes could be negative.
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There's significantly less promotion by Avex as the years pass by though. I know she's not in her "it-girl phase" anymore, but considering she still has clout in the business, it's a little disappointing that Avex isn't giving her their best, even at this point in her career.
A fraction of the immense promotion Avex used to do for her would have a noticeable impact on sales, it always does. I don't think she has to play her songs everywhere, but a 30-story poster on the side of a skyscraper in downtown Tokyo will definitely draw some attention.
I just think Avex is letting her taper off by not giving her their best on new releases. Then again, I also think Ayu is tapering it off too by not finding ways to stay relevant in this industry. I don't necessarily want to see her become a one-woman KARA, but a change of pace like Suzuki Ami did may help freshen up her career for her and the fans. (I've always wondered how awesome an j-trance album from Ayumi would be...
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The AKB act would be nothing if those girls weren't hanging their breasts out in adverts on every sidewalk, building, car, boat, and plane. But it's what makes the money right now... Which just gave me an idea... Maybe Ayu should...? ...Oh, nevermind.
