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^I don't think the thing about having a peak is about money, but about her music reaching and touching people... She is an artist, as u said, and artists like to see their work being enjoyed by the public... Like Utada saying she wouldn't mind people doing ilegal downloads of her music, cuz that would mean more people were listening to her.
About the tie-in... People needs to be interested enough on her for some big movie/drama/game invite her to write a song for them or she (or Avex on her name) needs to offer it and the production's managers and producers needs to accept it, what also means they need to think she is relevant enough... It's not like Avex could force any major production to use Ayu's music...
You can draw as much strategies u want to put an already old artist on top again, but u can't really control the public reaction^^ So, lots of times, even the best planned comeback falls flat.
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