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In most cases I listen to music because I like it but if I were to become aware of an artists personality and how unpleasant it is then I will probably stop listening to their music.
For example: Michael Buble. I used to listen to his music quite often until I came across some interviews he did on several talk shows. I think he enjoys what he does and he's also quite funny but if he had no audience and no producers to support him then he probably wouldn't be pursuing music just for his own interests. He also doesn't sound very confident in himself when it comes to his own writing abilities and seems to need constant reassurance. Therefore, I hear a lack of sincerity in his music.
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