^ I think the former is true simply because of the fact that not only fans will be seeing this album cover. Anyone in a record store will see it and if the theme isn't clear at least somewhat from the cover, the vast majority of the people who see it will be left with an impression like "wow, Ayu's a ***** now. How sad."
I like concept albums though, so I hope ultimately it does all make sense; but to be fair, no one will know if there really is a concept to this or not until they have it in their hands and have listened to it.
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