Ayu tweeted about the hidden word on FIVE as far as I know and the last time she had meaningful covers she hasn't had twitter yet since the Love Songs and RnRC covers were just pretty pictures.
And the cover is part of a whole, that's the reason it's not in-your-face-obvious. Covers are a small aspect of a big piece of work, they get their meaning from context we only have hints of yet. Everybody will probably see it when the album is out, since it's pretty much confirmed that after the first 2 or 3 songs the album will be rather sad. With all the info we got I honestly can't understand not seeing it. It's the same with people that thought "Party Queen" would mean getting an album full of dance tracks. Yeah sure, right after her divorce...and from Ayu...
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