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I don't think that's the problem really.
ayu's problem each year is that less of the casual music buyers interested in her and with this, she didn't bring multiple hits that casual buyers would buy. She needs the right songs at time right time with the right promotion in order to maintain (or bring to miracle of increasing) sales.
That always have been the reason and in here there is no exception. The numbers aren't that horrid to think that a lot of fan/TA stopped being fans or buy an album for example.
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