but they are everyday wear. not a kind of classic geo lenses/circle lenses that you buy & wear 6 months or a year, but a more healthier type of lenses.
I think Kuu's aiming at natural effect, rather then kawainess. avex has Ayu for other type of lenses lol
natural looking lenses will have sucess both among gyaru (mature onee-gyaru love them more than circle lenses, circle lenses are for younger type, mainly) and just usual buyers, so I think it's super wise to have them like this!
Ayu aims at the young and Kuu aims at mature audience
and, honestly, I like Kuu's editorial pics and lenses more. I dunno about their quality, but the 'package' is just much more appealing to me
the pictures are so so stunning!