Her eyes do look a little emotionless, but hey, it's a make-up ad, your meant to look pretty, and she does. I love her make-up personally, and apart from it not really being very colourful for a lipgloss ad, I like it.
I will admit the obviousness of the photo-shopping especially on the lips is annoying, and now I can see her face is a different colour to her shoulders too, which sticks out like a beacon to me now.
But, it does make me want to buy the lipgloss so, job well done.