Quote:
Originally Posted by SummonerXI
The promotion I was referring to is actually from 2009, but okay 
Her peak is over? Then why do all of her releases always hit top 5 if not #1? Sure, she's not selling million-sellers anymore because nobody is. We're in a global recession. I'll agree that her peek is over when her releases stop charting that high. |
She is hitting top 5 (or #1) both because she has a pretty big core fanbase who will buy enough copies of her stuff to put her on charts during a era physical sales are declining (she wouldn't be even top 10 with her sales 10 years ago) and because her marketing team always pics days with no actual competition... So, when she is released against people who will sell 20k copies of a single, she easily gets a good position.
And we can't forget Ayu actually hold a lot of events during Party Queen promotion... She didn't appear on national TV but showed a lot in public (and you needed to buy a copie in order to sit close to her), had a lot of radio/web/local tv interviews) and is having a 30+ dates tour for the album. Considering Oricon only counts 1/3 of the total event sales, Party Queen sold better than we know (Not saying it sold 100k more or something like that, but it probably already crossed the 150k mark). As most of us don't live in Japan, this kind of promotion and nothing to us is the same... What doesn't mean it means nothing to people who were actually affected by it.
There are a lot of ways of promoting an artist, they all work on a different way, and different moments ask for different promotions... Promoting herself now like she did 5, 10 years ago wouldn't bring the same results, it actually could kill her career faster... Being overexposed when people care about you is far different than being overexposed when people don't care about you... And guess what? Right now people don't care about Ayu enough to find it cool and nice seeing her face everywhere...
You have to promote your stuff on the pace it is demanded... Promotion don't magically makes your sales increase and it isn't a science... Promotion may or may not work and you only know if the millions you invested will show results after they show results. People over here are praising Namie's strategies, but her big blockbuster promotion only started once the public started caring about her again (Best Fiction, I guess)... Before that, everything was pretty modest and simple.