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Originally Posted by Andrenekoi
Namie's 2nd peak wasn't a promotional strategy miracle, her popularity was giving signals of reviving for a while before she exploded, and once she started slowly gaining more and more attention, her promotions started to increase. Even so, they never really got Ayu-like level... She did one or another live for her singles unless they got big, and still, no overload. She as been touring since forever and I can't even remember her last TV live. It's not like she had a mystical solution to her low popularity, she just kept trying new stuff and eventually things started paying off.
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I disagree and I think the difference in sales between Style and Queen of HipPop reflects successful marketing (There wasn't a huge difference in the musical style between the two); she had atleast 3 drama and commercial tie-ins for the singles and comissioned an espicially created pink panther-likeness for the album, a very unique marketing approach. The tie-ins increased for Play and so on. And when her sales were low, she went on an Asian tour. Namie also continues to present herself in a very attractive way; look at the cover for Play or Best Fiction. I think anyone, a Namie fan or not, would want to pick up the album just based on the cover alone. Look at her Youtube channel or her facebook, of course Ayumi has her twitter and weibo but thats not for the casual fan. One can market themselves in alot of ways.
I understand that Tie-ins or beautiful cover art isn't the cookie cutter solution to sales, but I don't think completely giving up on these options is either.
I'm just convinced that whatever Ayu's current vision is, it doesn't maintain the high standard she had for herself in the past and I wish her team would just pick up the slack in any way. Photoshoping yourself till you are unrecognizable doesn't count, lol.
And just for future reference, Namie did some Tv promos for one of the songs off Uncontrolled; I think it was Break it (maybe someone can correct me.)