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She is old, overexposed and way past her peak... It's just natural she sells likes she does, and there's not magical formula or marketing strategy that can totally overcome this. If there was a guide to 'how to get stellar sales again after being the best thing on your music industry', Namie's 2nd peak wouldn't be something rare... 2nd, 3rd peaks would be something common and recurrent.
A new big hit song could help... Namie started to get on fire with Baby Don't Cry and entered on her new peak with 60s70s80s...
On the same way, it could do nothing... After her peak and selling poorly, Seiko had a million seller single on the mid-90s... It's one of her biggest hits to date... and it barelly affected the decline on her album sales.
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