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@orbitalaspect
Sorry, but I can't see how her sales could fall softer... If you take a look at the sale of most popstars anywhere in the world, the sales don't drop 500k, 200k, 100k... They fall millions, they go from the very top to the very bottom, in 5 years the hottest pop act tend to be oversell by any indie band... If PQ is her very bottom, she took almost 10 years to get there... Sales decrease can't get more steady than that.
And a few things about Trends: Also, every +-10 years you have a change in the generation, Ayu's core fanbase is made mostly by people who were teenagers during the 00s, and it's normal that the newer generation negates the past one, seeking inspiration on the what was cool 2 generations ago...
So... the 90s is inspired by stuff did on the 70s, the 00s was heavily inspired by stuff did on the 80s, and right now, the 90s are being inspired by the 10s... So, no wonder Ayu (the biggest from the 00s) was on some ways a Neo-Seiko (the biggest from the 80s), and that one of the biggest jpop star from the 90s is having a comeback now in the 10s.
The 10s generation will negate a lot of stuff big during the 00s... And Ayu may be among those stuff...
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