I always thought Ayu/Avex did this summer best release only so that Ayu can keep her #1 spot with the at-least-one-#1-album-each-year-streak since PQ failed that. People over here talked about the posibility for a new best album coming up this year to keep the streak. That also explains the rush with the TA campaign that only lasted for a couple of days...
And lol. That picture is well made indeed. I guess Avex will be happy with any sales, as long as the album gets its #1.