Quote:
Originally Posted by Kazeyomi
But I don't see the point  . Artists need promotions to gain sales and attention.
If you don't promote your product, who would buy it? Nobody. I feel it's like avex don't know how to promote Ayu properly and thinking instead: 'well, she's ayumi hamasaki so we don't need any specific promo for her'. That's wrong. It doesn't matter if there are billions of trucks playing her latest song around Tokyo or big billboards in Shibuya. If the promotion is not good, the sales would be the same. |
"well, she's ayumi hamasaki so we don't need any specific promo for her'. That's wrong."
I think if that were the case, AVEX would have figured that out a couple of years ago.
She still got huge amounts of promotion up until after A Best 2 and her promotion slowly started dying off after that and I would imagine that it was because despite the obvious huge amount of money avex put into promo and into really lavish PVs, her sales were not rising, they were not even remaining stable really. So from Avex's perspective, why throw tons of promo behind her if the sales aren't going to go up? Also, honestly the promo for A Summer Best was not that bad. That billboard position in Shibuya is one of the best and I would imagine is the most expensive place to have one. Plus there was a tv performance and magazines....It's not a lot of promo, but that's honestly more than what most of her releases have gotten in the last couple of years.