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I think people fixate too much on the purity aspect of the clause and regard it as something dictorial, sexist, or archaic, etc. but I think the rule makes sense if you look at it from a security perspective, especially with the bigger groups where management can't keep a close eye on everyone.
If you have a large group of adolescents and you're not watching them, chances are at least one or two of them is going to make a bad choice, knowingly or not. Since they're young, they might not have the experience and resources to discern if a person is good for them or not. Like, what would happen if an idol were to fall for a "bad boy" type who turned out to be an actual bad boy - or something worse (stalker)?
Add to that an element of fame and ego and you have a recipe for disaster if you don't take precautions.
In the West I think it's different because we treat our celebrities differently and they're also generally removed from interaction with the public. So most likely when a celebrity dates someone, they're either another celebrity, or someone closely affiliated to the industry and there's less risk.
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