Ayumi Hamasaki Sekai - View Single Post - [Editorial] Is avex Afraid Of Letting Ayumi Hamasaki Release Singles?
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Old 26th September 2012, 04:12 AM
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I will agree that avex manipulated Ayu's release dates for awhile to ensure that she had little competition. This went on for several years. But I also think, after seeing Party Queen's sales, that they know that trick isn't gonna work anymore and it's probably time to give up.

Ayu ISN'T relevant enough anymore and that's the reality of the situation. A mini-album marketed specifically to fans would move more units than a single marketed to the general public at this point.

The other thing is that those streaks are only useful to avex because they put Ayu in the news headlines. No newspaper is gonna say "oh, ayu broke her own record again" at this point because of her relative irrelevance at this stage, and the fact that it's not exactly news because it's happened so many times already.

The likelihood of anyone - avex, ayu, newspapers & magazines, news sites, whoever - benefiting financially from Ayu getting another #1 is very, very low, and to avex, it's just not worth the sacrifice of $10 per unit to try and make happen.
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