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^ I think it's saying that Avex has to do this release for Ayu, because she's their biggest artist ever, even if the sales aren't favorable. And it's unfortunate that Avex has to do such an event when it won't bring them in a whole lot of profit.
It uses the word 赤字/akaji which means deficit loss? So Ayu will cause Avex a deficit loss, but because of what Ayu has done for Avex all these years, they have to give her this?
It's kind of a "poor Avex" article, I THINK. That's what I got out of it, at least.
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