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It's really hard to apply this to the British music industry, even though Radio One is pretty bad you'll still hear a pretty broad range of stuff throughout their different timeslots and shows. On TV you'll get a really broad range of artists, adverts use songs from a huge spectrum of artists and genres. Girl and boy groups, bands - "indie" and mainstream, solo artists across a broad age range. I think the British mainstream is pretty diverse, to be honest.
Of course, bands like One Direction seem to be way more popular than some of the less pop-orientated mainstream, but it's just a teenage fad, it's our alternative pop and bands that have stood the test of time, and most of them have been commercially successful too. I bet every single person on this site can name at least one British act that ISN'T pop music and is popular now. So what would I like too see in the mainstream? I don't really know, maybe something like Top of the Pops coming back haha
What make me like a certain artist is their music, at the end of the day. This is pretty broad, I like a lot of stuff. There are lots of artists I dislike as people, but still listen to their music. If I'm going to really love someone and pay out to buy their stuff, go to concerts etc... I'm probably going to like their personality too, however. Likewise, there are a lot of people I like the personality of, but dislike their music.
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