Quote:
Originally Posted by mizuki-7
If they spent 1 000 000 $ for an Ayu's PV I think there is a reason ? She is the only avex singer who has PVs who cost more than 1 M $ maybe in 2008 it was not profitable but her peak was already ended ! At her peak it has been reported that she was responsible of 40 % of Avex's grossing.
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I think it's a mix of a tactic that spends extreme money in one release(the sheer sum of money spend can be a promotional device) and less on the next - and Ayumi paying stuff out of her own pocket to realize her artistic ideas.
Compare GREEN/Days(super expensive) and NEXT LEVEL(relatively cheap, not low-budget, but probably not very expensive) for example. I think they counted on Days/GREEN to help sell NEXT LEVEL, therefore spend especially much on it.