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The ideas I've always thought of have been this (and I know I'm going far too into it, but what can I say, I'm a writer with too much imagination to throw around):
Once upon a time...
In the artwork for Duty, Ayumi Hamasaki is little more than a captured animal, but one that has been showered with gifts and riches. I saw this as representing her then-status as a still relatively new artist still finding her way in the music business and fame game, but already trapped by such institutions while at the same time overwhelmed by her success. She's also incredibly sultry and sexual, and this is how her captors have decided to present her as, an image for other people rather than for herself. On the cover the bars of the cage have been bent, but she's neither escaped nor decided to stay. She's on the edge of both worlds, not knowing whether to stay within the confines of her comfortable prison but ultimately stifled by her small surroundings, or go out into the big wide world and risk making her own mistakes that she'll have to take full responsibility for.
When we get to Guilty, we find she did choose to escape after all, but she has found herself lost in a desert-like wilderness, shading her eyes from the light on the cover and searching for a path to follow. Perhaps this could have represented how Ayumi may have felt at that time regarding her life and career. Taking this risk and escaping from her cage has led her to evolve; she's still in leopard / lynx / whatever print, but is now more like a human than an animal.
On Party Queen, the leopard / lynx / whatever print is still there, but has been stripped down (pardon the pun) quite dramatically. It's now limited to certain designs as well as her boots, suggesting she has now become almost entirely human, but one that is little better than her sex kitten stage, reduced to a sexy being in underwear while also looking skinny, gaunt, pale, and certainly the most vulnerable she's ever been, trapped in her new prison of a trashed but once luxurious hotel room. In trying to become her own person in the music industry and in her private relationships, she's simply become a different version of the product she's always been, but one that is more fragile and exposed than ever before.
I told you I have too big an imagination!
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