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TBH, this is not an official answer, but just an opinion. I think that Kuu is more popular, as she often performs outside of Japan at Asian music award shows, as well as the concert she held in Taiwan. She wins awards at these shows, too. I haven't seen the same for Namie, but I could be wrong. She was more popular earlier on, and she does have, as said by some members in other threads, the "rejected American demo" sound. American sounding music and image can be very popular.
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