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I for one find it somewhat disconcerting to rely on evidently retouched photography to set up a marketing campaign against breast cancer. Major issues like the disease associated with this event strictly need to be treated adequately in order to convey the actual message.
People affected by that illness must be severely appalled just by seeing those pictures. I'd wish for a more sensitive, empathic concept for once. Perhaps an authentic photoshoot with a real patient to apply some sort of real image to this occasion.
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