She obviously refrained from creating songs for the sake of extremely catchy phrases.
The Fame was like... "Papapapaprazzi, popopopokerface, Alealealealealejandro, kindabusy kindabusy tetetetelephone". She did evidently make a step forward. I certainly don't listen to her music but at least I tried her albums once or twice and Artpop definitely differs from her usual works.
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