I like Yoake's interpretation, but unfortunately most people aren't gonna see it that way, especially when a good percentage of those people watching are gonna be kids thanks to Hello Kitty. So the fact that it's basically saying "if you want your crush to like you, lose weight" or "lose weight and you'll look like Ayu!" and you have to really analyze it to see otherwise was a really bad decision on Ayu's/the director's part.
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