[SKYia]

Originally Posted by thinkingoutloud89

80-90% of japanese prdocut adverstisment relays on the image an idol inherits, therefore they are called "image-character" rather than "product promoter". Unlike in the west, japnese idols rarely promote the product directly or get a connection to it. they rather sell image and face to the company. Thus, Namie is choosen for her beauty and her positive image, among the fact that she still looks like in her 20s. Consequently, a large variety of woman tend to be a fan of her, which makes her one of the best choices for a cosmetic prdouct. UNTITLED on the other hand for example, probably relys on that and her cool attitude.

As celebritys are the linchpins of a highly self-referential mass media system, they regain their images and celebrity status only through the media exposure itself. So the consequene is, and thus you are right, that they have to promote themselves through this at the same time.

Hardcore fans even record Cms and analyse every hand gesture and movement as a mirror of the celebrities inner-self. Thus, a close relationship between the celebrity and the audiences is created, evoking the feeling of knowing thestars as much as a close friend or even fanily member.

This all etablished istelf during the bubble-period in japan during the 70s. As it is highly different from the what we expierece in the west, it is probably what puts you of.

the closest to this would probably the kardashions or paris hilton, who are in fact, only famous because of their movement trough the media landscape.

I realize that but with any CM there's always been at least some touch of the product like the color appearing on Ayu's lips in the Cose CM and here's close to nothing therefore it struck me